The ratio of urban-rural demand is transforming on the back of growing consumption in rural markets rising rural income with higher non-farm income, increasing availability of power, growing product awareness through advertising and players launching customized products for rural consumers are the. Increasingly, fmcg players are depending on mobile phones to be the channel of communication to attract rural consumers for fmcg players, the smart thing to do will be to identify the opportunity, customise marketing and use technology to benefit from the huge population in rural india they can also. Urban markets account for the major share (65 per cent) of total revenues in the indian consumer durables sector in rural markets, durables, such as refrigerators , and consumer electronic goods are likely to witness growing demand in the coming years from us$ 21 billion in fy 2010, the rural market is expected to grow. Loyalty of the consumers key words- international brand ,rural consumer , electronics and fmcg goods i introduction a huge proportion of india's population lives in rural village, the per capita consumption in these pockets are among the lowest in brands consciousness but in recent years, rural markets of india. Selection of rural markets and the major problems of selling to these markets this article deals with the specific pro- blems of marketing consumer products in rural markets rural markets are here defined as including all places below 20,000 in population they include vil- lages and semi-urban places where the problems. It is basically a three-way marketing stage where the transactions can be − urban to rural − it is a process of selling the products and services by urban marketers in rural areas these products mostly include pesticides, fmcg products, consumer durables, etc rural to urban − it is a process where a rural producer sells. This is the second consecutive quarter of double-digit growth in the rural fmcg market, which helped to boost volumes in the overall fast-moving consumer goods sector by 7% mumbai/kolkata: purchases of consumer products and automobiles in rural india picked up pace during july-september,. Urban to rural: marketers in rural areas these include: pesticides, fmcg products,consumer durables, etc 2 rural to urban: there generally are middlemen, agencies, government co-operatives, etc who sell fruits , vegetables, grains, pulses and others 3 rural to rural:.
Objective of the study: to identify the opportunities and problems faced by rural markets for durables in puducherry region durable market : durability consists of durable goods, semi - durable and non - durable goods durable goods have long life span (eg consumer electronics, furniture, kitchenware's etc , ). New delhi, sep 19 country's electronic products industry is expected to reach usd 75 billion by 2017 from usd 618 billion in 2015 with rise in penetration across consumer products, especially in semi-urban and rural markets, says a report the study undertaken by assocham and ey india noted that the. The rural consumer growth story presents one of the biggest opportunities for businesses to expand their footprint to new geographies and markets while several in terms of other products, research indicates that the packaged consumer goods industry is witnessing high growth rate in the rural areas. An indian rural consumer is one who has limited education and exposure of products and services yet, indian rural markets are much more complex and represent a tremendous marketing challenge and opportunity for multinational firms insight into the spending of rural india burgeoning with affluent.
Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area consumer behaviour is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, ethnography, marketing and economics, especially behavioural economics it examines. Profits that can be earned by selling products to “bottom of the pyramid” customers while there is truth to this, companies face unique challenges when operating in the rural regions of emerging markets where many of these customers live for example, the consumer population is dispersed over a wide geographic area.
India is also expected to rank fifth in the consumer durables market in the world by 2025, says a joint report by consumer electronics and appliances of the total revenue) in the consumer durables sector in india, future growth is expected to be driven by the rural market, as the government increases its. Consumer durable market expected to grow at cagr of 13 per cent from fy05 to fy20 around two third of the total revenue is generated from urban population and rest is generated from rural population godrej group, onida electronics, blue star and videocon industries are few of the major domestic players operating in.
The rural markets are relatively untapped, and this provides better scope for growth • changing consumption pattern in rural areas - the consumption pattern in rural india and the demand for new products has shown an encouraging trend the purchasing power of rural consumers has increased significantly over the. Around 50 per cent of the rural population owns tvs, eight per cent owns refrigerators and around one per cent owns washing machines in rural markets, durables like refrigerators as well as consumer electronics goods are likely to witness growing demand in the coming years as the government plans to. Mncs that are ready to enter rural markets should understand that rural consumers are harder to reach than urban consumers, so the cost to serve them is higher to capitalise on the opportunity, companies will need to rethink how they market and distribute their products rural consumers are less.
While urban demand for consumer products remains sluggish worldwide, rural markets are growing faster than ever in some of the largest emerging economies rising wages are creating a growing middle class, and in such countries as china, mexico, and south africa, rural residents report being more optimistic about. The masses is growing, more and more corporate houses are entering into the rural markets with their new goods and products due to this reason, the marketing for rural consumers is becoming more complex the rural market in india brings in bigger revenues in the country, as the rural regions comprise of the maximum. Rural markets are crucibles for business model innovation many consumers in rural areas lack the prejudices that make their urban counterparts resistant to change they are keen to experiment with new products, new services and new processes “ready to be trained rural talent is far more hard-working.
Analyze the marketing of consumer products (both durable and non durable products) in rural areas - download as word doc (doc / docx), pdf file (pdf), text file (txt) or read online. The corporate sector is, therefore, increasingly looking towards the rural consumers and fine-tuning their marketing strategies in order to promote their products and services in the rural areas features of indian rural markets large and scattered market: the rural market of india is large and scattered in the. For studying the above changes in market in liberalized era, the attempt has been taken to study on rural consumer behaviour towards consumer durable products in guntur district “the future lies with those companies who see the poor as their customers -ckprahalad i introduction in recent years, rural markets. The indian market for consumer electronics and appliances is valued at $97 billion in 2015 and is expected to grow to $206 billion by 2020 to become the last year, a below-normal monsoon and a consequent dip in sentiment in rural markets hit sales of consumer durables during the festive season.